Key trends in digital vouchers that you cannot miss in 2019

Key trends in digital vouchers
that you cannot miss in 2019
Key trends in digital vouchers that you cannot miss in 2019

2018
digital voucher penetration rate reached
90%
※Taiwanese who have received or used digital vouchers in the past year
over 70% of consumers preferred receiving digital vouchers
72%
sent digitally
(via SMS/email/APP)
28%
mail delivery
The satisfaction rate of digital voucher users in Taiwan reached 80% in 2018.

80%
  • no need to carry and store physical vouchers
  • environmentally friendly with less paper waste
  • cost-saving for it can be redeemed with points
  • combined with trending mobile payment
  • real-time digital gifting
  • saves purchase time
Digital vouchers were widely used, and consumers received them frequently.
On average, consumers received more than one digital voucher per month, showing how widely digital vouchers were used.
  • 38% once or more every month
  • 34% once every 3 months or longer
  • 14% over a year
  • 14% never received any digital voucher


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